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1 reason-why advertising
- реклама, объясняющая, почему потребитель должен приобрести данный товар
реклама, объясняющая, почему потребитель должен приобрести данный товар
Это подход к написанию рекламного текста, при котором в заголовке или следующих за ним (обычно первых двух) абзацах основного текста представляются факты относительно товара или услуги. В последующем тексте (который именуется reason-why copy) доказывается, что эти факты действительно имеют место. Основной идеей такого подхода является объяснение причин, по которым потребитель должен купить товар или услугу. Reason-why advertising лучше работает в печатной рекламе, нежели в вещательной, сугубо по причине того, что читатель имеет больше времени для изучения рекламы. Радио- или телевизионная реклама ограничена во времени, и поэтому зритель или слушатель вполне может пропустить открывающий ее заголовок или причины его правильности.
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EN
Англо-русский словарь нормативно-технической терминологии > reason-why advertising
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2 reason-why advertising
рекл. аргументирующая [аргументированная\] реклама (реклама, объясняющая, почему потребитель должен приобрести данный товар; реклама составлена таким образом, что в заголовке приводятся факты относительно товара или услуги, а в последующем тексте доказывается, что эти факты действительно имеют место)See:* * *Англо-русский экономический словарь > reason-why advertising
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3 reason-why advertising
1) Кино: аргументирующая реклама2) Деловая лексика: аргументированная рекламаУниверсальный англо-русский словарь > reason-why advertising
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4 reason-why advertising
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5 reason-why advertising
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6 reason-why copy
рекл. аргументированный рекламный текстSee:* * * -
7 advertising
advertising оплаченное объявление advertising публикация объявлений advertising публикация рекламных объявлений advertising реклама advertising рекламирование advertising рекламное дело advertising рекламный advertising рекламный анонс advocacy advertising рекламно-пропагандистская кампания aggressive advertising активное рекламирование boards advertising щитовая реклама business-to-business advertising реклама для предпринимателей camouflaged advertising скрытая реклама cinema advertising кинореклама competitive advertising конкурентоспособная реклама consumer advertising потребительская реклама coop advertising совместная реклама производителя и оптового торговца cooperative advertising совместная реклама производителя и розничного торговца corporate advertising реклама, создающая имидж компании corporation advertising реклама корпорации deceptive advertising мошенническая реклама deceptive advertising реклама недоброкачественных товаров direct mail advertising прямая почтовая реклама direct mail advertising рассылка рекламы прямой почтой direct response advertising реклама, предполагающая прямой ответ адресата dishonest advertising нечестная реклама false advertising обманная реклама financial advertising финансовая реклама illuminated advertising световая реклама image advertising реклама образца industrial advertising промышленная реклама institutional advertising реклама для создания популярности организации international advertising международная реклама joint advertising совместная реклама launch advertising начинать рекламную кампанию lifestyle advertising реклама образа жизни mail-order advertising реклама посылочной торговли misleading advertising обманчивая реклама misleading advertising реклама, вводящая в заблуждение multimedia advertising реклама с использованием нескольких средств массовой информации multinational advertising многонациональная реклама outdoor advertising наружная реклама persuasive advertising убедительная реклама political advertising политическая реклама post-launch advertising реклама после выпуска продукции на рынок poster advertising реклама с помощью афиш и плакатов postmark advertising реклама на почтовом штемпеле prestige advertising реклама для поддержания престижа фирмы print advertising реклама в печатном издании public service advertising рекламное объявление в виде обращения к общественности radio advertising радиореклама reason-why advertising аргументированная реклама reminder advertising реклама-напоминание roof advertising реклама на крышах домов screen advertising реклама на щитах subliminal advertising реклама, действующая с помощью подпороговых раздражителей subliminal advertising реклама, действующая на подсознание testimonial advertising рекомендательная реклама tie-up advertising широкая реклама товаров trade advertising рекламное объявление в коммерческом издании transit advertising реклама на транспорте word-of-mouth advertising реклама, создаваемая потребителями word-of-mouth advertising устная реклама -
8 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
9 advertising
сущ.
1) рекламирование, реклама, объявление, рекламное объявление advertising media such as newspapers and television ≈ такие средства/каналы рекламы, как газеты и телевидение block advertising ≈ передача рекламы блоками (показ рекламных передач в перерывах между программами)
2) публикация объявлений
3) оплаченное объявление;
рекламный анонс
4) рекламное дело He is in advertising. ≈ Он работает в рекламном агентстве.рекламирование, реклама;
- * media such as newspapers and television такие средства рекламы, как газеты и телевидение публикация объявлений оплаченное объявление;
рекламный анонс рекламное дело;
- he is in * он работает в рекламном агентствеadvertising оплаченное объявление ~ публикация объявлений ~ публикация рекламных объявлений ~ реклама ~ рекламирование ~ рекламное дело ~ рекламный ~ рекламный анонсaggressive ~ активное рекламированиеboards ~ щитовая рекламаbusiness-to-business ~ реклама для предпринимателейcamouflaged ~ скрытая рекламаcompetitive ~ конкурентоспособная рекламаconsumer ~ потребительская рекламаcoop ~ совместная реклама производителя и оптового торговцаcooperative ~ совместная реклама производителя и розничного торговцаcorporation ~ реклама корпорацииdeceptive ~ мошенническая реклама deceptive ~ реклама недоброкачественных товаровdirect response ~ реклама, предполагающая прямой ответ адресатаdishonest ~ нечестная рекламаfinancial ~ финансовая рекламаilluminated ~ световая рекламаimage ~ реклама образцаindustrial ~ промышленная рекламаinstitutional ~ реклама для создания популярности организацииinternational ~ международная рекламаjoint ~ совместная рекламаlifestyle ~ реклама образа жизниmail-order ~ реклама посылочной торговлиmisleading ~ обманчивая реклама misleading ~ реклама, вводящая в заблуждениеmultinational ~ многонациональная рекламаoutdoor ~ наружная рекламаpersuasive ~ убедительная рекламаpolitical ~ политическая рекламаpostmark ~ реклама на почтовом штемпелеprint ~ реклама в печатном изданииpublic service ~ рекламное объявление в виде обращения к общественностиreason-why ~ аргументированная рекламаreminder ~ реклама-напоминаниеroof ~ реклама на крышах домовscreen ~ реклама на щитахsubliminal ~ реклама, действующая с помощью подпороговых раздражителей subliminal ~ реклама, действующая на подсознаниеtestimonial ~ рекомендательная рекламаtie-up ~ широкая реклама товаровtrade ~ рекламное объявление в коммерческом изданииtransit ~ реклама на транспортеword-of-mouth ~ реклама, создаваемая потребителями word-of-mouth ~ устная рекламаБольшой англо-русский и русско-английский словарь > advertising
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10 rational appeal
1) марк. рациональный мотив (маркетинговый подход, при котором предложение товаров и услуг рассчитано на рациональный выбор покупателя, основывающийся, напр., на знании о качестве товара или сравнительного анализа его цены)See:2) марк. рациональная притягательность* (свойство товара, способного привлечь рационального потребителя)Syn:See:comparison shopping, knowledge of commodities, immediate appeal, snob appeal, recreational appeal, mass appeal, masculine appeal, selling appeal, health appeal, game appeal, moral appeal, advertising appeal, price appeal, consumer appeal, marketing appeal, service appeal, sales appeal, emotional appeal, fear appeal, female appeal, sex appeal -
11 work
A n1 ( physical or mental activity) travail m (on sur) ; to be at work on sth être en train de travailler à qch ; to watch sb at work regarder qn (en train de) travailler ; to go to ou set to ou get to work se mettre au travail ; to go to ou set to ou get to work on sth se mettre à travailler à or faire qch ; to set to work doing se mettre à faire ; to put a lot of work into travailler [essay, speech] ; passer beaucoup de temps sur [meal, preparations] ; to put a lot of work into doing passer beaucoup de temps à faire ; to put ou set sb to work faire travailler qn ; we put him to work doing nous lui avons donné pour tâche de faire ; it was hard work doing ça a été dur de faire ; to be hard at work travailler consciencieusement ; your essay needs more work tu dois travailler davantage ta rédaction ; there's still a lot of work to be done il reste encore beaucoup à faire ; I've got work to do j'ai du travail à faire ; to make short ou light work of sth expédier qch ; to make short work of sb envoyer promener qn ; it's all in a day's work c'est une question d'habitude ; ‘good ou nice work’ ( on written work) ‘bon travail’ ; ( orally) ‘c'est bien!’ ; it's hot/thirsty work ça donne chaud/soif ;2 ( occupation) travail m ; to be in work avoir du travail or un emploi ; to look for work chercher du travail ; day/night work travail de jour/nuit ; place of work lieu m de travail ; to start ou begin work ( daily) commencer le travail ; ( for the first time) commencer à travailler ; to stop work ( at the end of the day) terminer son travail ; ( on retirement) cesser de travailler ; to be off work ( on vacation) être en congé ; to be off work with flu être en arrêt de travail parce qu'on a la grippe ; to be out of work être au chômage ; nice work if you can get it ○ ! c'est une bonne planque ○ ! ;3 ( place of employment) ( office) bureau m ; ( factory) usine f ; to go to work aller au travail ; don't phone me at work ne me téléphone pas à mon travail ; there's a canteen at work il y a une cantine à mon travail ;4 (building, construction) travaux mpl (on sur) ;5 ( papers) to take one's work home lit emporter du travail chez soi ; fig ramener ses soucis professionnels à sa famille ; spread your work out on the table étale tes papiers sur la table ;6 (achievement, product) (essay, report) travail m ; (artwork, novel, sculpture) œuvre f (by de) ; ( study) ouvrage m (by de ; on sur) ; an exhibition of work by young artists une exposition d'œuvres de jeunes artistes ; he sells his work to tourists il vend ses créations aux touristes ; is this all your own work? est-ce que vous l'avez fait tout seul? ; to mark students' work noter les devoirs des étudiants ; his work isn't up to standard son travail n'a pas le niveau requis ; the research was the work of a team la recherche était l'œuvre d'une équipe ; a work of genius une œuvre de génie ; a work of fiction une œuvre de fiction ; a work of reference un ouvrage de référence ; this attack is the work of professionals l'attaque est l'œuvre de professionnels ; I hope you're pleased with your work! iron j'espère que tu es fier de ton œuvre! iron ; the works of Shakespeare/Flaubert l'œuvre m de Shakespeare/Flaubert ;7 Phys travail m ;8 ( research) recherches fpl (on sur) ; there is still a lot of work to be done on the virus il y a encore beaucoup de recherches à faire sur le virus ;9 ( effect) to go to work [drug, detergent] agir ; the weedkiller has done its work l'herbicide a été efficace.3 ○ ( everything) the (full ou whole) works toute la panoplie ○.D vtr1 ( drive) to work sb hard surmener qn ;2 ( labour) to work shifts travailler en équipes (de travail posté) ; to work days/nights travailler de jour/de nuit ; to work one's passage Naut travailler pour payer son voyage ; to work one's way through university travailler pour payer ses études ; to work one's way through a book/document lire un livre/document ; to work a 40 hour week faire la semaine de 40 heures ;3 ( operate) se servir de [computer, equipment, lathe] ;4 ( exploit commercially) exploiter [oil-field, land, mine, seam] ;5 ( have as one's territory) [representative] couvrir [region] ; beggars/prostitutes work the streets around the station les mendiants/prostituées occupent les rues autour de la gare ;6 ( consume) to work one's way through ( use) utiliser [amount, quantity] ; to work one's way through two whole cakes manger deux gâteaux entiers ;7 ( bring about) to work wonders/miracles lit, fig faire des merveilles/miracles ; the landscape started to work its magic on me la magie du paysage a commencé à faire effet ;8 ( use to one's advantage) to work the system profiter du système ; can you work it for me to get tickets? peux-tu t'arranger pour m'avoir des billets? ; how did you manage to work it? comment as-tu pu arranger ça? ; I've worked things so that… j'ai arrangé les choses de sorte que… (+ subj) ;9 ( fashion) travailler [clay, dough, gold, iron] ; to work sth to a soft consistency travailler qch pour le rendre malléable ; to work gold into jewellery travailler l'or pour en faire des bijoux ;11 ( manoeuvre) to work sth into introduire qch dans [slot, hole] ; to work a lever up and down actionner un levier ;12 ( exercise) faire travailler [muscles, biceps] ;13 ( move) to work one's way through se frayer un passage à travers [crowd] ; to work one's way along avancer le long de [ledge, sill] ; to work one's hands free se libérer les mains ; to work the rope loose desserrer la corde ; it worked its way loose, it worked itself loose il s'est desserré peu à peu ; to work its way into passer dans [bloodstream, system, food, chain] ; start at the top and work your way down commencez par le haut et continuez jusqu'en bas.E vi1 ( engage in activity) travailler (doing à faire) ; to work at the hospital/the factory travailler à l'hôpital/l'usine ; to work at home travailler à domicile ; to work as a midwife/teacher travailler comme sage-femme/professeur ; to work for sb travailler pour qn ; to work for Grant and Company travailler pour la Société Grant ; to work in advertising/publishing travailler dans la publicité/l'édition ; to work with young people travailler avec les jeunes ; to work for a living gagner sa vie ; to work in oils/watercolours [artist] travailler à l'huile/l'aquarelle ;2 ( strive) lutter (against contre ; for pour ; to do pour faire) ; to work against corruption lutter contre la corruption ; to work towards se diriger vers [solution] ; s'acheminer vers [compromise] ; négocier [agreement] ;3 ( function) [equipment, machine] fonctionner, marcher ; [institution, system, heart, brain] fonctionner ; to work on electricity/on gas marcher or fonctionner à l'électricité/au gaz ; to work off the mains marcher sur le secteur ; the washing machine isn't working la machine à laver est en panne or ne marche pas ;4 (act, operate) it doesn't ou things don't work like that ça ne marche pas comme ça ; to work on the assumption that présumer que ; to work in sb's favour, to work to sb's advantage tourner à l'avantage de qn ; to work against sb, to work to sb's disadvantage jouer en la défaveur de qn ;5 ( be successful) [treatment] avoir de l'effet ; [detergent, drug] agir (against contre ; on sur) ; [spell] agir ; [plan, plot] réussir ; [argument, hypothesis] tenir debout ; flattery won't work with me la flatterie ne marche pas avec moi ; the adaptation really works l'adaptation est vraiment réussie ; I didn't think the novel would work as a film je ne pensais pas qu'on pouvait tirer un bon film de ce roman ;6 ( move) [face, features] se contracter.F v refl2 ( rouse) to work oneself into a rage se mettre en colère ; to work oneself into a frenzy ( with anger) se mettre en rage ; ( with hysteria) devenir hystérique.to work one's way up gravir tous les échelons ; to work one's way up the company faire son chemin dans l'entreprise.■ work around:▶ work around to [sth] aborder [subject] ; it took him ages to work around to what he wanted to say il lui a fallu un temps fou pour exprimer ce qu'il avait à dire ; to work the conversation around to sth faire tourner la conversation autour de qch ; to work around to telling sb sth parvenir à dire qch à qn.■ work in:▶ work in [sth], work [sth] in2 Culin incorporer [ingredient].■ work off:▶ work [sth] off, work off [sth]2 ( repay) travailler pour rembourser [loan, debt] ;3 ( get rid of) se débarrasser de [excess weight] ; dépenser [excess energy] ; passer [anger, frustration].■ work on:▶ work on continuer à travailler ;▶ work on [sb] travailler ○ ;▶ work on [sth] travailler à [book, report] ; travailler sur [project] ; s'occuper de [case, problem] ; chercher [cure, solution] ; examiner [idea, theory] ; I'm working on a way of doing je cherche une façon de faire ; ‘have you found a solution?’-‘I'm working on it’ ‘as-tu trouvé une solution?’-‘j'y réfléchis’ ; he's working on his French il travaille son français ; we've got no clues to work on nous n'avons aucun indice.■ work out:▶ work out1 ( exercise) s'entraîner ;2 ( go according to plan) [plan, marriage] marcher ; I hope things work out for them j'espère que ça marchera pour eux ;▶ work out [sth], work [sth] out1 ( calculate) calculer [answer, average, total] ;2 ( solve) trouver [answer, reason, culprit] ; résoudre [riddle, problem] ; comprendre [clue] ; to work out why/when/where comprendre pourquoi/quand/où ; to work out what sth means comprendre qch ;4 Admin to work out one's notice faire son mois de préavis ;5 ( exhaust) épuiser [mine, soil] ;▶ work [sb] out comprendre ; I can't work her out je ne la comprendrai jamais.■ work over ○:▶ work [sb] over passer [qn] à tabac ○.■ work to:▶ work to [sth] s'astreindre à [budget] ; to work to deadlines travailler avec des objectifs ; to work to tight deadlines avoir des délais très serrés.■ work up:▶ work up [sth] développer [interest] ; accroître [support] ; to work up the courage to do trouver le courage de faire ; to work up some enthusiasm for s'enthousiasmer pour ; to work up an appetite s'ouvrir l'appétit ;▶ work up to [sth] se préparer à [announcement, confession, confrontation] ; the music is working up to a climax la musique va crescendo pour finir en apothéose ;▶ work up [sb], work [sb] up1 ( excite) exciter [child, crowd] ; to work sb up into a frenzy rendre qn énervé ; to work sb up into a rage mettre qn en colère ;2 ( annoy) énerver ; to get worked up s'énerver ; to work oneself up s'énerver ; to work oneself up into a state se mettre dans tous ses états ; to get oneself all worked up over ou about se mettre dans tous ses états au sujet de.
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